The Story Behind HAYAURA
Ayobami Yetunde, Abiona
Founder, HAYAURA
It Starts With HAYA.
HAYA began as an acronym derived from my name, Ayobami Yetunde Abiona (AYA). Started as a personal identity then evolved into a word that embodies a much greater ambition HAYA.
Beyond its personal origin, HAYA represents the visible expression of who you are: modesty and Decency. HAYA is personal expression. But beauty does not end with what the eye can see.
Then comes AURA.
Your aura is the intangible presence that surrounds you the feeling you create without having to say a word.
It is the way a room feels when you enter it, and the feeling that remains after you have left.
Together, they become HAYAURA, a celebration of beauty that goes beyond appearance.
Together, they become HAYAURA, a celebration of beauty that goes beyond appearance.
The Origin of a Beauty Ecosystem
HAYAURA was born from my experience as a fashion designer. I noticed that while my clients loved their outfits, the final result was often affected by disconnected experiences with other vendors for hair, makeup, nails, shoes, and accessories.
I envisioned a place where every element of a woman’s beauty could come together seamlessly, bringing exceptional experts across fashion, beauty, wellness, styling, and photography into one ecosystem.
HAYAURA is that vision: a complete beauty destination where you don’t just look beautiful, but feel confident, express yourself, and ultimately see your aura.
Our Mission
To create a seamless ecosystem where every expression of female beauty comes together.
We bring together exceptional talent, products, and experiences across fashion, beauty, wellness, styling, and photography, making it easier for every woman to look beautiful, feel confident, express herself, and experience her complete aura.
Our Vision
To become the leading ecosystem for female beauty, expression, and lifestyle.
HAYAURA aims to redefine beauty by moving beyond individual services and creating a complete, connected experience.
Our Core Values
EXCELLENCE | INTEGRATION | CONFIDENCE | CREATIVITY | CARE
The HAYAURA Experience
At HAYAURA, the experience begins before the first service and continues beyond the final touch.
01 — DISCOVER
We listen to what you want, understand your style, occasion, personality, and desired experience.
02 — CURATE
Based on your vision, we connect the right elements of the HAYAURA ecosystem—fashion, hair, makeup, nails, accessories, wellness, and styling.
03 — CREATE
Our carefully selected specialists work within one shared vision, ensuring that every detail complements the next.
04 — EXPERIENCE
HAYAURA is designed to make the process feel effortless.
05 — CAPTURE
When everything comes together, our studio gives you the opportunity to capture the moment.
06 — EMBODY
The final result isn’t simply a beautiful outfit, flawless makeup, or a great photograph.
Step Into Your Aura
Come experience a space where fashion, beauty, wellness, and creativity come together.
Curating excellence for the modern woman through beauty, fashion, and wellness.